People On The Move
Industry News
Cultural Marketing
Cultural Marketing
AEO for Arts Organizations: How to Show Up in ChatGPT and AI Search
The most useful finding about AI and arts marketing isn't that search traffic is falling. It's which traffic is falling. One Further studied 100 UK...
Cultural Marketing
Cultural Marketing
AEO for Arts Organizations: How to Show Up in ChatGPT and AI Search
The most useful finding about AI and arts marketing isn't that search traffic is falling. It's which traffic is falling. One Further studied 100 UK...
Audience Development
Audience Development
How to Market an Opera Company
Opera Australia, one of the most commercially successful opera companies in the world, discovered something uncomfortable when it looked properly at...
Cultural Marketing
Cultural Marketing
Theater Marketing Guide
The theaters building the strongest audiences are not simply announcing shows. They are making their work easy to discover, trust, share, and return...
Audience Development
Audience Development
How Opera Companies Can Attract Younger Audiences
The hardest part of audience development has already happened at a lot of opera companies, and it happened without much help from marketing. OPERA...
Data & Insights
Data & Insights
What Audience Data Should Arts Organizations Track?
What Audience Data Should Arts Organizations Track? Arts organizations should track more than ticket sales, revenue and total attendance. Those...
