CultureOwl

Dance Ticketing Software

Recitals, performances, class registration and reporting — all in one platform built for dance, with a flat 99¢ ticket fee.

Dancers performing on a lit stage
  • Public Benefit Corporation
  • Flat $0.99 Ticket Fee
  • Nonprofit-Friendly Pricing
  • Grant & Budget Cycle Friendly
  • Audience Growth Focused

Included with membership

Dance Promotion That Reaches Past Your Own List

Post a production once and it runs to closing night — on the pages people browse to find dance, in front of audiences beyond the families already on your list.

Free showcases get the same promotion as ticketed productions.

Dancers performing on stage

You upload

Your production

May 16–18 · 4 performances
  • Theater & Dance genre page

    Where people browse for dance near them.

    An event listing on a CultureOwl genre page
  • Genre banners

    Banner placement, targeted by city.

    A CultureOwl genre banner placement
  • Featured performances

    Priority slots, not a chronological list.

    A featured event card on CultureOwl
  • Homepage features

    Front page in the markets you tour.

    A CultureOwl city homepage with upcoming events
  • Cultural News & guides

    Guides and interviews that keep ranking.

    A CultureOwl Cultural News story shared on social
  • Season announcements

    Your whole season, not one date.

    A CultureOwl social story featuring cultural events

Online Ticketing, Flat 99¢ a Ticket

Affordable for families. Fair for companies. Every commercial term in one place.

  • Flat 99¢ ticket fee

    99¢ per paid ticket plus standard card processing. Free showcases stay free.

  • Supports the arts

    Lower fees keep more resources with the dancers and the company doing the work.

  • Promo codes & discounts

    Codes for students, dancers' families, donors or a single campaign, tracked to every sale.

  • Your refund policy

    You set the rules and approve each request yourself. Buyers can ask up to 7 days before the performance.

Mobile checkout for a dance performance ticket

Dance Recital Ticketing and Class Registration

A studio sells two different things. Running them in one place is what lets a student in your Tuesday class become a recital ticket buyer in May.

  • Seat maps you build once

    Draw the chart for a venue once, then pick it from a dropdown for every production you stage there.

  • Class terms, same platform

    Sell a term of classes the way you sell a performance, so the families already in the studio see the show first.

  • VIP holds & accessible zones

    Hold seats back for press, donors and dancers' families, then release them when you are ready. Accessible zones are marked on the plan itself.

Seat map with seat selection on a laptop and a ticket QR code on a phone

Box Office Software for the Window and the Door

Walk-ups, will-call, comps and scanning from one screen, on the same live inventory as online.

  • Look up any order by name or email, then reprint or resend it.
  • Scan from a phone or tablet, with live entry counts. No hardware.
  • Staff roles, so a volunteer parent can scan tickets and see nothing else.
Example door view

Main stage · Sat 7:30 PM

Live

Checked in

214 / 310

  • Scanned · Row C, seat 8
  • Will-call · found by name, resent

Same inventory as online

Built for How Dance Companies Actually Work

Studio, stage and everything between — dance studio software for the whole season, not just the recital.

  • Email your audience

    Message everyone holding a ticket to a performance — a cast change, a parking note, a thank-you after closing.

  • Presales & early access

    Open a production to dancers' families, donors or subscribers before the public on-sale.

  • Dynamic pricing

    Let price move with demand across a run, instead of setting one number months out and hoping it holds.

  • Guest checkout

    Buyers check out without creating an account or remembering a password.

  • Comps & attendee lists

    Add comps for press, teachers and sponsors by hand, and see the full attendee list for every performance.

  • Grant compatible

    Participation, reach and attendance records in the shape funders and boards ask for.

Donations Collected at Checkout

Invite a gift inside the checkout people are already completing, reported with your ticket sales.

  • A gift can be added to any performance, or given on its own.
  • Standalone gifts from people not buying a ticket.
  • Donation totals in the same reports as ticket sales.
Example checkout
Orchestra, Row C × 2
$84.00
Ticket fee 99¢ × 2
$1.98

Add a gift to support the company?

$5$10$25Other
Gift
$10.00
Total
$95.98

Reported with your ticket sales

From First Impression to Door Scan

Most ticketing reports begin at checkout and end at the sale. Yours covers the whole arc — what drove demand, what sold, and who actually turned up.

  • See what drives demand — impressions, clicks, saves and engagement before the sale.
  • Track sales as they happen — tickets, revenue, occupancy, promo codes and campaign performance.
  • Measure real attendance — check-ins and door scans, not just tickets issued.
  • Understand your audience — where they come from, how they grow and what brings them back.
  • Export it for your board and funders, alongside fees, refunds and payout activity.

Support From People Who Know the Arts

  • Real-person help

    Real people who know what a season, a run and a grant deadline are.

  • Guided onboarding

    We walk your team through setup and your first production.

  • Ongoing assistance

    Help through the season, not just the first week.

  • Resource library

    Asset specs, the media kit and grant-cycle guidance, published rather than requested.

Dance Ticketing FAQ

What does a dance company pay to sell tickets here?

A flat 99¢ per paid ticket plus standard card processing. There's no percentage fee, and free showcases carry no ticket fee.

Does the fee go up for a higher-priced gala seat?

No. The fee is the same 99¢ whether a seat costs $20 or $200, so a benefit performance keeps more of its revenue.

Can a small company try this without a contract?

Yes. Start Free includes three months of discovery and up to 20 event uploads, with no long-term commitment.

Can we sell a recital with reserved seats?

Yes. Build a seat map for the venue and families choose their own seats, which cuts the queue at the door on recital night.

Can we run two casts across the same run?

Yes. Each performance is its own date on one production, so buyers pick the night their dancer is on.

Can we hold seats for dancers' families?

Yes. Hold seats off sale for families, press and donors, then release them when you know how many you need.

Who approves refunds if a performance is cancelled?

Your team does. Requests arrive in your dashboard and you approve or decline each one. Buyers can ask up to 7 days out; that cutoff is set by CultureOwl.

Can we sell class terms and performances together?

Yes. A term of classes is sold like any other programming, which means the families already in your studio see the production when it goes on sale.

Is a multi-week term charged once or per class?

Once. A term sold as a single registration is charged one 99¢ fee, not one per session.

Can audiences add a donation when they buy?

Yes. Add an optional gift at checkout, and people can also give without buying a ticket. Totals appear in your reports alongside ticket sales.

Where do dance productions get promoted?

On the Theater & Dance genre page, genre banners, featured performance and homepage placements, season announcements, and Cultural News stories and guides.

Does reaching new families cost extra?

Placement across CultureOwl's discovery pages and editorial is included with membership. Extra paid campaigns are optional.

Who actually sees a dance listing?

People browsing for culture near them — theater, dance, music and arts events — rather than a general events audience.

Can we move across between productions?

Yes. Many companies list the next production on CultureOwl while the current run finishes on their old system. Our team helps with setup.

Dancers performing on a lit stage

Fill More Seats for Every Performance

Ticketing, class registration, promotion and donations in one place, for a flat 99¢ per ticket.