CultureOwl

Tour Booking and Timed Entry Software

Booking, timed entry, check-in and reporting — all in one platform built for attractions and experiences, with a flat 99¢ ticket fee.

A fairground at dusk with a ferris wheel and rides
  • Public Benefit Corporation
  • Flat $0.99 Ticket Fee
  • Nonprofit-Friendly Pricing
  • Grant & Budget Cycle Friendly
  • Audience Growth Focused

Included with membership

Attraction Promotion That Reaches Past Repeat Visitors

List an experience once and it stays listed — on the pages people browse when deciding what to do, in front of visitors who have never found you.

Free community days get the same promotion as paid admissions.

Architectural detail at a cultural attraction

You upload

Your experience

Daily · hourly slots from 10:00
  • Things to do genre page

    Where people browse for things to do near them.

    An event listing on a CultureOwl genre page
  • Genre banners

    Banner placement, targeted by city.

    A CultureOwl genre banner placement
  • Featured experiences

    Priority slots, not a chronological list.

    A featured event card on CultureOwl
  • Homepage features

    Front page in the markets you draw from.

    A CultureOwl city homepage with upcoming events
  • Cultural News & guides

    City guides that keep ranking all year.

    A CultureOwl Cultural News story shared on social
  • Seasonal announcements

    A whole season, not one date.

    A CultureOwl social story featuring cultural events

Online Booking, Flat 99¢ a Ticket

Cheap at volume. Clear for the visitor. Every commercial term in one place.

  • Flat 99¢ ticket fee

    99¢ per paid ticket plus standard card processing. Free days stay free.

  • Flat beats a percentage at volume

    An attraction selling every day all year feels a percentage more than anyone. The fee here does not scale with your gate.

  • Promo codes & discounts

    Codes for locals, families, partners or a single campaign, tracked to every sale.

  • Your refund policy

    You set the rules and approve each request yourself. Visitors can ask up to 7 days before the booking.

Mobile checkout for an attraction admission

Timed Entry, Capped Slot by Slot

Release admission by time slot and cap each one, so arrivals spread across the day instead of bunching at opening.

  • Capacity per slot

    A limit set on each slot rather than on the day, which is what keeps a guided tour at the size a guide can actually handle.

  • Adjust mid-run

    Change a slot's capacity as the season turns without reissuing what is already sold.

  • Ticket types per visit

    Adults, children, families, concessions and local rates priced separately against the same slot.

Timed entry and capacity dashboard with a seating chart and reserved seat ticket

Front Desk Ticketing for the Entrance

Walk-ups, will-call and scanning from one screen, on the same live slot capacity as online.

  • Walk-up admission sold against the same live slot capacity as online.
  • Scan from a phone or tablet, with live entry counts. No hardware.
  • Look up any booking by name or email, then reprint or resend it.
  • Staff roles, so a seasonal hire can scan tickets and see nothing else.
Example door view

Visitor entrance · 2:00 PM

Live

Checked in

58 / 75

  • Scanned · 2:00 PM tour
  • Will-call · found by name, resent

Same inventory as online

Built for How Attractions Actually Operate

Entrance, site and everything between — for an operation that runs every day.

  • Timed entry & capacity

    Set how many people arrive in each slot, and change it as a season gets busier or quieter.

  • Email your visitors

    Message everyone booked onto a slot — a weather closure, an access note, a change of meeting point.

  • Dynamic pricing

    Let price move with demand across a season, instead of charging a wet Tuesday the same as a bank holiday.

  • Guest checkout

    Buyers check out without creating an account or remembering a password.

  • Advance & same-day sales

    Sell ahead for the planners and on the day for the walk-ups, against one live capacity.

  • Fast entrance scanning

    Phones and tablets rather than dedicated hardware, so an extra lane can open when a coach arrives.

From First Impression to Door Scan

Most ticketing reports begin at checkout and end at the sale. Yours covers the whole arc — what drove demand, what sold, and who actually turned up.

  • See what drives demand — impressions, clicks, saves and engagement before the sale.
  • Track sales as they happen — tickets, revenue, occupancy, promo codes and campaign performance.
  • Measure real attendance — check-ins and door scans, not just tickets issued.
  • Understand your audience — where they come from, how they grow and what brings them back.
  • Export it for your board and funders, alongside fees, refunds and payout activity.

Support From People Who Know Visitor Attractions

  • Real-person help

    Real people who know what a shoulder season and a coach booking are.

  • Guided onboarding

    We walk your team through setup and your first slots.

  • Ongoing assistance

    Help through the season, not just the first week.

  • Resource library

    Asset specs, the media kit and grant-cycle guidance, published rather than requested.

Tour Booking FAQ

What does an attraction pay per admission?

A flat 99¢ per paid ticket plus standard card processing. There's no percentage fee, and free days carry no ticket fee.

Does the fee scale with our gate?

No, and that is the point for a site open every day. The fee is the same 99¢ on your busiest August Saturday as on a quiet February morning.

Can we try it for one season?

Yes. Start Free includes three months of discovery and up to 20 event uploads, with no long-term contract to sign.

Can every time slot have a different capacity?

Yes. Capacity is set per slot rather than per day, which is what keeps a guided tour at the number one guide can handle.

Can we change a slot's capacity after tickets are sold?

Yes. Adjust it mid-run without reissuing bookings that are already out.

Can we price adults, children and locals differently?

Yes. Each ticket type carries its own price and draws on the same slot capacity.

Can we sell same-day at the entrance?

Yes. Walk-up sales use the same live slot capacity as online, so a slot cannot be oversold across the two.

How do group and school bookings work?

Sell a block of admissions in one purchase against a slot, with the attendee list ready at the entrance.

Who approves a refund for a weather closure?

Your team does. Requests arrive in your dashboard and you approve or decline each one. Visitors can ask up to 7 days ahead; that cutoff is set by CultureOwl.

Where does an experience get promoted?

On the things-to-do and genre pages, genre banners, featured experience and homepage placements, seasonal announcements, and city guides.

Is the things-to-do placement an add-on?

Placement across CultureOwl's discovery pages and editorial is included with membership. Extra paid campaigns are optional.

Can we reach visitors from outside our city?

Yes. Listings appear across the markets CultureOwl covers, which is how an attraction reaches the day-trip audience.

Can we switch outside the busy season?

Yes, and most operators do. Many list next season on CultureOwl while the current one finishes elsewhere. Our team helps with setup.

Does this replace our EPOS or retail system?

No. CultureOwl covers admission booking, entry and discovery. Your shop and café systems stay where they are.

Architectural detail at a cultural attraction

Fill Every Slot, Every Day of the Season

Booking, timed entry and promotion in one place, for a flat 99¢ per ticket.