What’s Hotter Than a Scorching July in Miami? Swim Week!
By Daisy CabreraNaturally, the Insta-worthy festivities overflowed with runway presentations, state-of-art tents and lounges, luxurious pampering, shopping galore, ultra cool pop-up stores, swank satellite venues, live entertainment, coveted swag, fun activations, after parties, exclusive trade shows, and more. It was a sweltering soirée of top lifestyle brands and industry leaders in fashion, beauty and wellness courting the crowds.Paraiso Miami Beach, which officially took over Miami Swim Week, celebrated its second year with plenty of great programming. “It was incredible to see so many new and familiar faces attending over 45 events at Paraiso Miami Beach. Growing the platform into a consumer-driven festival was just the first step in the right direction, that fused a new lifestyle component to the swim and resort-wear industries,” said Aleksander Stojanovic, co-founder of Paraiso Miami Beach. “Our runway shows represented a new standard in both, beauty and guest …