Miami Spice is back!
The advance launch of Miami Spice is one of the GMCVB’s many efforts to support Miamians during this critical time, and this year, draws a parallel to the program’s start as a post 9/11 recovery effort. It also comes on the heels of the highly successful Miami Eats campaign that debuted in March to encourage take-out and delivery, and ordering direct. It started with just 320 restaurant partners and quickly grew to 1,200.Miami Spice is a cornerstone of Miami Shines, a comprehensive travel and tourism recovery program to promote Greater Miami and the Beaches to locals, encouraging vacationing in their backyard, as well as tourists and organizations seeking locations for meetings and conventions. The program includes a strong lineup of promotional incentives across restaurants, hotels, museums, and attractions, and will also include spas once they are ready to reopen for business.“The GMCVB remains wholly committed to upholding the stellar reputation of this program and continuing …